Social media play a crucial role in propagating brand exposure and by utilising social channels in an optimum way through which e-commerce businesses can gain an edge over competitors. Here are a few common benefits that businesses can get by promoting their business on social channels.

One of the primary key benefits of social media is creating real human connections, better known as meaningful relationship moments. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products. According to datareportal, “Unique mobile users are currently growing at a rate of 2.9 per cent per year. Meanwhile, hundreds of millions of people have also upgraded from ‘feature’ phones to smartphones over the past 12 months.”, and Statista reports that an “average e-commerce shopper spends US$873 per year on online purchases of consumer goods.” Here is how Social Media Platforms in Business growth will grow ROI.

1. Trust and Security
Trust and security play a crucial role when conducting online business. Since social media platforms have been a part of customers’ daily life, these online portals invoke a sense of security. To ensure confidence and payment safety, integrating payment options via a reliable payment gateway gives more opportunities to expand commerce. While making a purchase the customer can pay inside the social media ecosystem being redirected to the website or app and completing the payment in a simple procedural method. Resultantly, the risk of fraudulent activities lowers down, boosting consumer confidence. Social media use the reviews and ratings generated to their best and promote trust encouraging well-informed decisions for making purchases. However, it also creates a sense of transparency, as the customers can directly enquire about the product and services.

2. Data and Analytics
Integrating the best payment gateway in India with social media platforms provides businesses with valuable transactional data and insights. This data can be used to analyse customer behaviour, preferences, and purchase patterns, enabling businesses to optimize their marketing strategies and personalize their offerings. Payment gateway integration can also leverage the social nature of social media platforms. It allows businesses to utilize social commerce features such as tagging products in posts, running targeted ads, and leveraging influencers to drive sales. This integration blurs the line between social interaction and commerce, creating a seamless experience for users.

3. Enhanced Monetisation Possibilities
Social Media networks have played a significant role in enhancing businesses and have evolved from being merely communication tools to thriving hubs for commerce. Businesses these days promote their goods and services directly to their social media followers so that they can direct customers with appropriate information based on insights about their potential leads. Using this, businesses can plan and customise their services and products, furthering the strategies for their marketing campaigns post studying the product history and consumer behaviour as well as preference. Using SMM businesses can significantly increase conversion rates using data-driven strategies.

Influencer marketing has revolutionised the way social media has been used to promote a brand and advertise products and services. Let’s understand how influencer marketing helps in building a brand. Influencers that have built strong social media presence are approached by brands for promotion and in return, they make money from the sales brought by their recommendation. An influencer is given access to the product from a brand, the influencer, reviews the product and shares the experience, expanding the reach and visibility of goods and services and encouraging more people to buy the product. The social sharing features propagate brand exposure and sales. Social media taps into the targeting capabilities of the brand, basis demographics, hobbies and purchase patterns and reach their audience with better alternatives.

5. Viral Marketing with Social Media
Integration of payment systems in social media platforms has taken the development a few steps further. “Social commerce”, is a portmanteau that is derived from the association of social platforms and electronic commerce enabling customers to inquire and buy things that appear on their feeds. Influencer marketing is nowadays, and it has been leveraging the strength of social networks. Viral marketing with social media incorporates the creation and promotion of content that can potentially spread at a higher rate, extensively across social media platforms. The purpose of this marketing technique is to generate a high level of visibility, engagement, and sharing, ultimately reaching a large audience, and increasing brand awareness. User-generated content (UGC) can be a powerful tool for viral marketing. Contests, challenges, or interactive campaigns that involve user participation and sharing can help increase virality.

Targeting through a better advertising approach helps e-commerce businesses reach the people who are interested in their products or services, leading to better conversion rates. Social platforms facilitate direct communication and interaction with customers eventually leading to better customer engagement through comments, direct messages, and live chat features. Promotion on Social platforms helps businesses in driving traction to e-commerce websites as well. If you are looking for a payment gateway for your business, then your search ends at Pay10. We are a leading payment gateway rendering multifaceted online payment solutions with an innovative and ultra-proficient approach. We are passionate about making digital payments easy, accessible, and secure with cutting-edge technology aiming to revolutionise the Fintech industry. We offer ready-to-go plugins and offers seamless digital transactions to merchants, issuers and network operators.