The world of Digital transactions is evolving like the wind and with advanced technologies new payments gateways are emerging almost every day. The question is, do the Payment gateways in India suffice to meet the evolving needs of the consumer? It is an undeterred fact that the Direct to Customer model in the new age is more efficient and customer centric. For D2C brands, the focus lies directly in selling their products to customers, thus they must be prompt with multiple payment options. A diverse range of emptors need diversified options for a smoother flow of transactions. With integrated API Pay10 is simplifying Digital payments for India’s D2C brands and aiming to contribute to the Government’s vision of transforming India into a digitally empowered society and intellectually aware economy. Hopefully there will be a few questions in your mind, let's dig deeper to answer all those, but first let’s understand, what is D2C?

D2C or Direct to consumer companies, distribute their physical capital directly to consumers through online stores right after manufacturing them, without relying on retail stores. Using the strategy, brands can establish end-to-end control over the manufacturing, marketing and distribution, they can also leverage on selling their product at a lower cost than the traditional consumer brands. For those who are venturing, it is recommended that you must check the 10 steps Checklist to choose a trusted Indian Payment Gateway.

Over the years D2C models have gained pre-eminent distinctions, especially since businesses have stood up to take control of their operations with the launch of their e-Com stores. The advanced era has led to an easy shift to D2C without any hustle. The shift has eliminated middlemen from business and thus the chances of revenue leakage are reduced and payment security enhanced. There are several other benefits of serving customers directly, such as:

The unprecedented shift of companies to the D2C module has infused press and buzz around how D2C brands are winning the trust of their customers. Trust is the fundamental factor in establishing a fulfilling relationship or transaction. In ancient times, before digitalization, trade transactions were executed if both the parties knew each other well to the extent of unhesitant trust or via transaction facilitating entities trusted by both. Digital transactions have altered the dynamics of transaction landscape completely. Here are a few of the key pointers using which a D2C company can establish payment trust with their customers

Pay10, being the most convenient and affordable payment gateway, is gaining recognition quickly and the credit goes to its robust tech support and security policy. The brand implements a strong information security policy with an effective fraud management engine for continuous risk management. The payment aggregator has made Digital payment for Indian Customers convenient and hassle-free. You must be wondering, how Pay10 Simplify digital payments for D2C brands. You can check Pay10’s official website or contact the executives for more details.

Sometimes when a customer fails to make a payment using a native D2C channel, the first thing they do instantly is either step back or switch to the e-Com platform to buy the same product. This is where Pay10 comes into the picture with its omnichannel feature. With advanced features, the payment gateway allows quick payout and real-time transactions. Here are a few of the best features of Pay10 that can help businesses in managing their payment gap while satiating the symbiosis between the merchant and merchants' consumers

Now that you have understood what exactly a D2C business is, and how they function along with the role of Pay10 in simplifying Digital payments for D2C brands in India, it will be easier for you to take the best call. Pay10 is an agnostic digital payment platform dealing in various verticals and offering diverse options for online transactions. For further assistance, connect with our executives.