Reasons to Consider Before Switching the Payment Gateway

The moment you decided to open your store you, mightn't have thought in depth, just a small compatibility check would have been enough. But as you have come forward and the business has grown from its point of initiation, you might realize that the Payment gateway that you are using does not satiate your requirements. The best thing is you can consider changing it anytime, but you must know when to switch your Payment Gateway to yield the best result. Well, as an entrepreneur, you must consider deploying more than one Payment Gateway for convenient shift, escaping the losses.

Well, if you are looking for the Payment gateways in India, there are many players in the market with exceptional services and higher conversion rate. With the market oozing plethora of options, one needs to be very selective about the brand they want to get associated to. Here are the most important reasons to consider before taking the leap.


Reasons to Switch Payment Gateway

The decision of hanging payment Gateway can be based on a variety of factors. The best payment gateway would provide your business with the smoothest API leading to an exceptional user experience. Here are a few reasons for switching your payment gateway that you can consider for moving ahead confidently.


Security Checks

In online business, money laundering and transactional frauds are few of them most common issues. The Payment Gateway you are switching to must function on tokenization and encryption. Yet another most important thing is that the brand must comply with the highest level of PCI certificate. It must offer multi-layered payment protection along with setting fraud prevention tools. If you think your current Payment Gateway lacks effective security solutions, then this is the time to switch the gateway with the effective solutions such as cloud security.

Conversion Rate Analysis

If you are facing a low conversion rate, then you must understand that the site is poorly designed and has a lengthy checkout process. Frequent redirections and distractions for users lead to an increased bounce rate. If you are changing the Payment gateway, ensure that the service provider renders a user-friendly UI & UX, also follows industry standards and offers conversion-friendly features. For a better conversion rate, you can follow payment Trends for enterprise in 2022.

Technology

FinTech is the product of two words Finance and Technology. When it comes to payments, technology must be top notch, and it should be up and running. If your current payment gateway faces downtime, the business suffers due to outage. Every issue with the gateway leads to loss of money and resources. When you realize that the issue has grown frequent you must start looking for better options.


Support Abundance

If you are running an online business, support and turnaround time play a crucial role. Your payment gateway must respond quickly and depending on the gravity of the situation, it must respond in real-time. Many Payment Gateways provide extraordinary support, and one of the best in the industry is PAY10. The financial service provider, not only functions with less than 24hours turn-around-time and if needed it deploys a personal relationship manager who can take care of your requirements.

Transparency

Data Security is the paramount when it comes to online payment, and it has a significant impact on company’s bottom line and reputation. But make sure that you are paying just for the services and more than you need to. While you are scrolling through the website make sure that you know exactly where you are going to invest money. Few digital payment solutions charge after every transaction, and few of them charge monthly payment, while few charge both ways. There can be additional charges incurred by few services provider which can make them more expensive, you must have a clear idea about the payments that you are making.

Poorly Designed UX

There can be chances that the Payment Service provider you have been using is offering an outdated system. Make sure that when your customer pays for your service, they directly pay on your website rather than getting redirected to an external website. The payment methods should be convenient so that the payer can trust the gateway and complete the transactions at a lower rate of card abandonment. Ensure that you get associated with a payment platform that is designed with expertise.

Changing payment gateways can add perks to your store and help you grow your business without relying on any external site. If you are looking for a change in payment Gateway, then you can check out the features and service of Pay10. We are one of the top Payment Gateway, with multi-faceted e-payment service provider offering real time payment platform with ready to use plug-ins.

End of Blog