Over the years online commerce has become the digital first as purchases are more frequent online. The companies are investing more into online business to meet consumer expectations. Traditional online transactions have transitioned into an Omni channel platform where consumers expect a thorough blend of digital experience. These new expectations require businesses to provide a seamless and consistent experience across all channels and sale touchpoints. Stores focus primarily on adding new products to the counters, completely forgetting about checkout page optimisation. Customizing the checkout page and personalizing the same is extremely important for boosting the conversion rate. Let’s understand further what checkout is, and how checkouts play a significant role In Online Business.

Checkout is the process with a series of steps that are followed by customers to purchase the items in their cart while shopping through an e-com site. The process begins when the customer places an order through an e-Com website, after reviewing the product catalogue, and ultimately closes the process with payment followed by confirmation. A checkout page is the last step before the order confirmation. It is the digital version of reaching the bill counter. Depending on the types of payments and the nature of business, the eCommerce website can employ a customised page. Certain brands have successfully integrated their websites with single-page checkout reducing the percentage of shopping cart abandonment.

The checkout process might seem simple but behind the scenes, it is quite complicated and complex to manage the entire procedure. Several instances hinder the path to reach the checkout process. Certain responsible factors for checkout abandonment are unified login and a common interface to close the payment process, lack of payment method and slow page response. The most important parameter for optimising the checkout page is knowing your potential customer and their need, which can reflect significant results in sales. If you are an ecommerce business and still not aware of the concept of checkout page optimization, then you must continue reading the blog to enhance your online payment acceptance to boost your sales.

Checkout page optimisation aims to reduce friction and by continuous and correct checkout page optimisation business owners can offer a convenient and smooth dashboard experience to potential customers. Also, optimisation plays a crucial role in effectively targeting different audiences and increasing the conversion rate. Checkout is considered the key to success in online commerce, for being the final point of the purchasing process and the entire decision of the sale depends on it.

For creating an effective checkout process eCommerce needs to pay detailed attention to the page’s structure, content and design. Based on the intent of interaction websites employ different types of checkout pages:

Now that you have come across different types of checkout pages, let's check out the key elements that can make your page engaging and provide a quality checkout that directly affects your business.